Intimate wear are undergarments for men and women. Intimate wear are usually appealing undergarments compared to the regular ones. Change in perception of intimate wear from a basic necessity has changed the outlook of people in the last few years. The major factor which is driving the growth of the global intimate wear market is rapidly developing economies with a large number of wealthy buyers present in the developing countries. Furthermore, various factors such as continuous change in lifestyle patterns, increase in disposable income, increasing urbanization and modernization, and developments in the fashion industry, specifically in apparels, are driving the growth of the global intimate wear market. Increasing number of individuals are opting for luxury weddings in developing countries such as India and China. This is another factor boosting the intimate wear market. Individuals nowadays demand designer patterns and a variety of products in the intimate wear market.
Major Key Players of the Intimate Wear Market are:
Hanes Brands Inc., L Brand Inc., Berkshire Hathaway Inc., Jockey International Inc., American Eagle Outfitters (Aerie), MAS Holdings, Triumph International Ltd., Ann Summers, Hanky Panky Ltd., PVH Corporation, Marks and Spencer, LVMH, and Chantelle Group.
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Furthermore, there is a rise in awareness among customers about the importance of intimate wear to provide support to body parts and to keep the body in shape. All the above mentioned factors are expected to contribute to the growth of the intimate wear market during the forecast period. Untapped opportunities in developing countries such as India in the shape wear and swim wear product segment is anticipated to exhibit good growth potential during the forecast period. This is because customers have moved from the concept of just owning basic lingerie such as bra and panty to occasional wear such as swimwear, beachwear, and shape wear.
The global intimate wear market can be segmented based on gender, age group, price, distribution channel, and geography. On the basis of gender, the global intimate wear market can be divided into men and women. Women intimate wear segment is again sub segmented into lingerie, shape wear, sleep wear, sportswear, swim wear, and maternity wear. Men intimate wear is sub segmented into vests, briefs, regular briefs, boxer briefs, boxer shorts, trunks briefs, and others. Based on age group, the global intimate wear market can be classified into 13?17 years, 18?35 years, and 36 years & above. On the basis of price, the market is divided into luxury, super-premium, premium, medium, economy, and low. In term of distribution channel, the market can be bifurcated into online and offline.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
– To study and analyze the global Intimate Wear consumption (value & volume) by key regions/countries, product type and application, history data.
– To understand the structure of the Intimate Wear market by identifying its various sub-segments.
– Focuses on the key global Intimate Wear manufacturers, to define, describe and analyze the sales volume, value, market share, market competitive landscape, SWOT analysis, and development plans in the next few years.
– To analyze the Intimate Wear with respect to individual growth trends, future prospects, and their contribution to the total market.
– To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
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Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.
Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.
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In the end, Intimate Wear industry report specifics the major regions, market scenarios with the product price, volume, supply, revenue, production, and market growth rate, demand, forecast and so on. This report also presents SWOT analysis, investment feasibility analysis, and investment return analysis.
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