Augmented reality gaming, or AR gaming, refers to the synchronization of visual and audio content of a game with the user’s environment in real time. Augmented reality (AR) gaming aims at connecting the virtual world with the real world and utilizes the existing environment to create a playing field with it. AR gaming operates in devices such as smartphones, laptops, tablets, and portable gaming systems. A pre-created environment is superimposed on a real-life environment in AR gaming. In AR gaming, the experience of gaming is characterized into four aspects, viz., emotional, mental, social, and physical. There is a rising trend of using augmented reality in the entertainment industry. AR in the entertainment industry provides a much more interactive style of game play compared to traditional game plays. ARQuake is a well-known AR games in which the user has to wear a head-mounted display to play the game. The global AR gaming market is estimated to expand at a consistent growth rate during the forecast period due to the benefits of AR gaming in education, which provide enhanced learning techniques.
Key players operating in the global AR gaming market include:
Siemens AG (Germany), Schneider Electric S.E. (France), Legrand SA (France), Honeywell International, Inc. (U.S.), Koninklijke Philips N.V. (Netherlands), Tunstall Healthcare Ltd. (U.K.), Assisted Living Technologies, Inc. (U.S.), CareTech AB (Sweden), Vitaphone GmbH (Germany), and ABB Group (Switzerland).
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Rising affordability of AR games coupled with increasing availability are key factors that are anticipated to drive the global AR gaming market. Leading organizations have been investing in incorporating AR gaming techniques in mobile devices, such as smartphones and tablets, which provide improved and enhanced gaming experience, and leads to expansion of the developers of AR gaming techniques. Increasing collaboration of technology providers with manufacturers of devices who offer innovative gaming solutions is further projected to increase the demand for AR gaming devices, and thereby drive the global AR gaming market during the forecast period.
Concerns regarding privacy are likely to hinder the expansion of the global AR gaming market during the forecast period. AR gaming users often reveal their personal information, which creates a threat to their privacy. However, some users play as anonymous gamers, which prevents the revelation of any kind of personal information of the AR gaming user.
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